Crafted with Purpose
At Oúhre, every design is developed with love and precision. From the initial sketches to the final product, each piece undergoes months of thoughtful refinement. We meticulously collaborate with our suppliers, carefully selecting color palettes and materials to ensure that only the most exceptional designs make it to launch. This commitment to quality means some pieces never reach production, but every piece that does represents the very best of our brand's vision and dedication to excellence.
Our Story
Oúhre began as a bold vision, first launching as a wholesale business to test the market before evolving into the luxury brand it is today. This deliberate journey of repositioning and rebranding reflects an unwavering commitment to quality, creativity, and excellence.
Every design at Oúhre is a testament to thoughtful craftsmanship and originality. Each piece is the result of months of meticulous work, from concept to final stitch. The brand collaborates exclusively with trusted suppliers to ensure the highest standards, rejecting anything that doesn’t meet our vision of excellence. Only the most exceptional creations carry the name Oúhre.
Blending timeless elegance with modern trends, Oúhre offers garments that are as versatile as they are luxurious. Each design is created to empower individuals with confidence and grace, celebrating their individuality while reflecting the meticulous artistry behind every stitch.
Oúhre isn’t just about clothing, it’s about expressing a voice. We represent bold ideas, unique designs, and an unwavering commitment to excellence. Rooted in Australia and inspired by global influences, Oúhre redefines luxury fashion with bold ideas and timeless sophistication.
Oúhre is built on values of excellence, respect, and purpose
Meet the Founder
Simran’s journey in fashion is defined by quiet determination, strategic vision, and a lifelong passion for design. She brings a rich cultural perspective and elegance to her work. Her love for fashion began early, designing her own clothes and nurturing a dream to create something extraordinary.
After graduating with a Bachelor’s degree in Branded Fashion Design from Billy Blue College of Design, Simran built her career working with some of the world’s most prestigious luxury brands, including Tom Ford, David Jones, and Aesop. These experiences gave her invaluable insight into the luxury market and shaped her vision for the brand she would one day create.
Oúhre was born from Simran’s journey, a dream nurtured over years of quiet determination and bold vision. It’s more than a brand, it’s her way of creating pieces that empower women and celebrate beauty without compromise. Every design carries her meticulous creativity and dedication to quality.
Excellence at the Heart of Every Detail
Oúhre is dedicated to ethical practices, ensuring every collaboration and partnership is grounded in mutual respect and fairness. From the meticulous craftsmanship of each piece to the treatment of everyone involved in the process, Oúhre reflects a commitment to both quality and integrity.
Fashion That Gives Back
The connection to Africa is deeply personal, reflecting the founder’s roots and formative experiences before moving to Australia. This bond inspires Oúhre’s commitment to giving back and creating meaningful change. Through partnerships with charitable organisations, a percentage of profits from every sale supports impactful initiatives in Africa, including providing meals, enhancing education, and empowering underserved communities.
Luxury with Purpose
Oúhre isn’t just about luxury, it’s about honouring roots, building ethical connections, and making a meaningful difference. With every purchase, the brand invites you to join this journey of care, respect, and positive impact.
Elegance with Purpose
We design timeless pieces that empower the modern woman to feel confident, sophisticated, and radiant.
Empowering Women
Oúhre is more than fashion; it's about celebrating individuality and inspiring confidence through modest, luxurious designs.
Craftsmanship and Quality
Each piece is thoughtfully crafted with the utmost attention to detail, using premium materials to ensure timeless durability.
Sustainability Commitment
We embrace sustainable practices, from responsible sourcing to minimising waste through mindful production processes.
Giving Back
Oúhre supports impactful initiatives to create lasting change in communities worldwide, striving to make a positive difference beyond fashion through purposeful action.